This article is dedicated to A /B testing also known as split testing for items mainly found on e-commerce websites.
The ultimate goal of any changes made to a commercial site, whether that be the presentation of new services or improvement of a website’s usability, graphic design and user interface elements is to increase a website’s conversion rate (to turn visitors into customers). What should be done to make effective and purposeful modifications to a website so that to retain existing customers and attract new ones?
Ecommerce testing services become more and more popular since websites need to be regularly updated to be more appealing to the target audience. As a result, Internet sites’ owners have to check their web resources for defects that can be introduced in the pages with every modification. Moreover, there is an increasing number of online shoppers who feel like using favorite websites without any difficulty.
A / B–testing is a method used to determine the most profitable internet marketing strategies. It consists of comparing of two versions of application or a web page against one another in order to determine which works better.
A / B Testing of a Website Design For Improvement of Conversion Rates
In most cases, A / B testing is done to verify a web design and the location of user interface elements. Usually it is necessary to test only those web design and control elements that are available on all or many pages of the website, most often these are a website’s call-to-action buttons designed to increase conversion rate: purchase, order, register, subscribe to our newsletter, etc. Thus, e-commerce testing sometimes involves verifying thousands of concurrent pages that contain a variety of information, some of which are popular and frequently visited ones, others, on the contrary, are not.
Accordingly, in this case, user perception to the changes made to the site, can be absolutely different. On the other hand, as different users’ opinion about a service or the product finally can be known after they click or do not click the call-to-action buttons that affect conversion rates, the test execution results are always some “exact” numbers based on which one can make correct decisions.
Usability testing companies are capable of solving all kind of problems associated with usability issues. They know how to make any software app user-friendly and intuitive! Everyone has an opportunity to enjoy a smooth performance of a favorite program.
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