To perform a comparative analysis of the products, a specialist gathers the information about whether similar products are already available in the market and what are the differences between them and the products of his company. How to win the competitive tournament? Which features of the existing products must be implemented in the software developed by his company?
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The analysis requires that you have working copies of competing products, or at least their demos or descriptions, if there is no possibility to get anything else. You need to prepare a list of their features, their strengths and weaknesses, and those characteristics which are mentioned in the press and professional journals as the advantages and disadvantages of these products.
As usual, products are divided into the market segments or differentiated by destinations. Then you should make a detailed report on all the competing products, including those that are only going to be on the market. The report shall include a clear and structured description of each product, and the same description is made for the company’s future product. The data collected in such a manner will help to get answers to the key questions regarding the analysis. Is the product under development the same attractive as that of the competitors? Why have permanent users chosen to buy it and not another product?
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Initially, this analysis leads to the modification and expansion of the product’s requirements and its functional characteristics. The professionals always want to implement the best features in their products so that not to be behind their competitors, embody hundreds of acquired great ideas in the products of theirs. And then it is time to use the common sense. The implementation of all these ideas is a quite costly process and cannot be performed in real time. Moreover, these are already based on different concepts and there are too many of them for a one program.
Load testing companies do software developers a great favor when testing their manufactured software. They subject it to a certain load to measure its response. As a result, you will be able to understand the behavior of your program under normal and peak conditions and be aware of the amount of work it can handle without significant degradation in performance.
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